Esprit 2 from Bosa Properties is the second tower of the Esprit development in Burnaby’s Highgate Village. The marketing campaign is anchored in a single image of a young model dwelling below a stormy cloud of consumer goods drawn in a clip-art motif. Each item is in itself a shorthand for the empty “lifestyle living” that defines Vancouver condo marketing. I can’t see how anyone looking back on this in a generation isn’t gonna laugh their pants off at this silliness.
Perhaps more silly is the suggestion that Esprit 2 is “sensibly priced.” Advertised at $377,900 and up, Esprit 2 is difficult to accept as an example of “affordable” accommodation. But never mind that. Trust the marketer. At Esprit 2, you can “dwell within reach.” Barf.
Here’s some more insight into this masterpiece straight from the pitchman’s pitch:
Personal style is the centerpiece at Esprit 2. Interiors have been designed leaving nothing to be desired; from a kitchen friends will envy, to lavish baths that welcome relaxation. Two sophisticated finishing palettes of warm wood floors, natural stone countertops, light or dark oak finishes and accents, and sculptural contemporary fixtures provide the perfect backdrop for your life.
So glad that my friends will “envy” the kitchen and that the “sculptural contemporary fixtures” will provide a “backdrop” to my life. Thank goodness. I would hate to have to define my personality by being me. Let the drywall do the talking and all will be fine.
Condohype 