I often think of advertising as a kind of cultural vampire sucking away at the body of knowledge and meaning. I look at this ad for Highland Park at Morgan Heights and I’m left dizzy trying to make sense of what it means. Consider:
Highland Park at Morgan Heights. A place to flourish. Life is about to evolve around you.
West Coast architecture in a park-like setting inspires newfound freedom. Artfully designed, these spacious 2 and 3 bedroom townhomes feature clean lines to encourage uncomplicated living. Beyond your front door, a growing community beckons.
Such a flurry of flowery words only fuels my lack of understanding.
What life is to evolve around me? What is a park-like setting? Is a park-like setting similar to a wood-like floor? How does a park-like setting inspire newfound freedom? What is newfound freedom?
How is the property artfully designed? How do clean lines encourage uncomplicated living? What is uncomplicated living? Is my current living complicated?
How does a growing community beckon?
If there’s a front door, does that mean there’s a back door?
One last question. Where is Morgan Heights? Considering you haven’t mentioned it, I’ll take a guess. It is… Surrey?!?
Funny how silence can speak volumes.