You could almost believe the ad is coloured with human blood. This is a full-pager for the second phase of Mac Marketing’s condo slaughter sale. A full page in The Vancouver Sun is in the ballpark of a downpayment on a starter home. By starter home I mean one-bedroom apartment. If you think I’m talking SFH, you’re high on drugs or live in Prince Rupert, or both.
I have little to say about the value of the Mac Bulk condos. You’ll have to do your own research. From a marketing perspective, I like the simplicity of the campaign, though I could do without the corporate masturbation in the copy. Actually I could really do without it. Consumers don’t care who “negotiated” the discount pricing. The point is the pricing. That’s it. Everything else is pump-up talk for the sales staff. Save it for your next Tony Robbins seminar. If we’re gonna talk real estate, let’s talk price.