As crazy as it is that people are willing to drop a half million to “live the lifestyle” at The Harris at Brentwood Gate, it is even more troubling to think that an ad such as this could actually motivate anyone to do it.
Not all masterpieces are created on canvas, eh? Yeah, well not all geniuses work in condo marketing.
Seriously, who comes up with this bunk? This is the kind of crap you’d expect in a fortune cookie. Thinking of fortune cookies, why pay a marketer to come up with this stuff when a quick snack at Jane’s Restaurant on East Hastings can supply you with all the taglines you need. For example:
A king’s castle is his home.
It is the wise bird who builds his nest in a tree.
Take care of the luxuries and the necessities will take care of themselves.
These three gems cost me less than ten bucks and included a plate of delicious sweet and sour pork that I shared with two friends. Now that’s value for money. I’d be surprised if the “condo brand consultancies” even bother to buy their clients coffee.
If you don’t like those taglines, just ask Jane for a few extra cookies. Who knows, you might come across a classic like this:
An idea is not responsible for the people who believe in it.
Now that’s funny.
Condohype 