Archive for the ‘Paramount Properties’ Category

Above all

May 2, 2007

Paramount Properties - Chilliwack, BC

I don’t even know if this is a condo ad. In fact, I’m not sure if anything is for sale. What is for sure is this may be the worst designed real estate advertisement the Lower Mainland has ever seen. Like, above all, the worst.

The offering is Chilliwack’s Paramount Properties where the only thing more “distinguishing” than the address is the designer’s use of the gradient tool. Of course, that’s assuming this was done in Photoshop or Illustrator. Who’s taking bets this ad is “designed” out of Microsoft Word?

If you think it can’t get any worse, think again. A quick click to the Paramount Properties website treats visitors to a shot of a deer’s ass.

No, I’m not making this up. If I could be so creative, I’d have a job in condo marketing.