Archive for the ‘New Mark’ Category

Chilliwack legacies now

April 12, 2007

New Mark - Downtown Chilliwack

Here’s another hunk of gold from the team at Platinum Marketing. For the New Mark condo development in “downtown” Chilliwack, Platinum disowns its traditional lifestyle approach in favour of a more historical sensibility. Because this is Chilliwack, what is called for is not lifestyle but legacy. That’s right. Buy now and own the legacy.

I love the choice of the couple, standing before a clouded sky in a field of wheat, dressed in the purity of white. Without question, these birds are “living the countercultural message of chastity to its fullest expression.” (If you know where I stole this quote from, you are awesome and have great taste in reading. If you don’t, that’s OK. Just read Russell Shorto’s fantastic article.)

Though you might say the upward tilt of the woman’s arm refers to buyers’ hopes for rising property values, I think she’s just pointing out the spot where she hopes to consummate her marriage. Again, this is Chilliwack.

Jump on over to New Mark website for a tease of a Flash animation with music. Actually the music and graphics kinda reminded me of the opening of a Neil LaBute movie. For a split second I was excited. Misanthropy and relationship dysfunction as a marketing device? Then I got to the copy and my hopes were shattered:

Picture a thriving community bright with promise. Open spaces, new opportunities, and room to grow. Play. Learn. Work. Live. This is Chilliwack, one of Canada’s most progressive and fastest growing cities. In this desirable destination, you will discover New Mark – the address of new beginning today … a legacy for tomorrow.

Progressive? Chilliwack? The last two federal elections in Chilliwack-Fraser Canyon saw the Conservative candidate win with more than 50% of the vote. If that’s progressive, what do you call East Van?

The legacies begin at $125,900. But please, smart buyers only.