The marketing firm behind the Onni’s “liquidation sale” has sent an email to local realtors praising their campaign as a success. The message includes a link to a “pre-drafted email” for realtors to personalize and send to clients.
If the email is to be believed, Onni has sold 250 condos since the launch of its so-called liquidation. Here’s an excerpt from the note, which started circulating a few days ago:
Everyone has been wondering if this liquidation sale is really offering good deals or if it is just a really great marketing effort. The fact is, Onni has sold over 250 homes in 18 days! This is good proof that the deals they are offering are real! I have also confirmed that all homes currently selling are offering at least 25% discounts.
The most recent update I received from the Sales Director of the Mac Bulk program, Cam Good, informed me that there are still upwards of 100 deals left for sale in Port Moody, Port Coquitlam, Richmond and New Westminster.
For the value-oriented buyer, the marketer’s standard of proof isn’t really proof at all. So what if all units are at least 25 per cent off if we have no clue as to the prices the discounts are applied against.
Is it the peak pricing of 2008? Last year’s projected pricing for 2009? Or maybe it’s $1,000 a square foot. You know, because that’s an easy figure to work with.
But wait, didn’t Rennie say something about $2,010 in 2010?