Two points to understand about Vancouver real estate and the global financial crisis: 1.) Nobody’s buying real estate, and; 2.) nobody’s buying cars. Not that this stops the marketing mavens from putting the two together.
Today’s pitch, for the Lotus Townhomes in Surrey, is buy a townhouse and win a car. Well, this isn’t exactly the pitch because if you buy a townhouse you don’t get a car for sure — what you get is a *chance* to win a car. How this is an incentive to buy $330,000+ Surrey townhouse is beyond me.
Also beyond me is the odd combo of the car prize and the “condo couple” drinking wine. And what’s with the arrow pointing out the car? Was there confusion in the design studio as to what part of the image depicted the car?
This ad ran in the Westcoast Homes and Design Magazine published November 19. I haven’t seen it anywhere since. Maybe the developer realized the promo is a waste and killed it. As of today, there’s no mention of the “deal” on the Lotus website. Hmmm.