It’s a dishonour to be nominated

540 Beatty

Most awards are invented for promotional purposes. The Oscars are probably the most popular example. B.C. developers have an awards program of their own. It’s called the Georgies. Awarded annually — presumably because it would look bad to give out trophies every day — the Georgies recognize “the high caliber of expertise and hard work” associated with homebuilding.

The importance of marketing to the development industry is not ignored by their awards. No less than eight awards are marketing-related. One of 2008’s most applauded campaigns is 540 Beatty. This “historic loft conversion” is nominated in categories for signage, website, sales centre and, incredibly, best print advertisement.

That this is the best the industry has to offer is a story in itself. It’s difficult to believe this ad is good, let alone so good it deserves award recognition.

It’ll be interesting to see next year’s nominees now that Vancouver’s condo economy is in full-on crash mode. Maybe the 2009 Georgies will be cancelled all together.

11 Responses to “It’s a dishonour to be nominated”

  1. Larry Yatkowsky Says:

    Warm fuzzies instead of inspiration keep some world’s turning.

  2. Happy Renter in North Vancouver Says:

    Funny How they don’t give awards based on quality of construction, ie. all the things which will actually be experienced by the homeowner AFTER he/she has bought the condo…

  3. GhostRider Says:

    Perhaps it’s time for a new industry award – how about deepest excavation achieved prior to collapse of financing? As in today’s announcement that Rennie marketed Pappajohn development Jameson House has shut down leaving a 21 metre hole on the site?…

    PS – Condohype – keep ’em comin’! We love ya!

  4. Wayne Says:

    Honoured by a jury of their peers. Isn’t that how it goes? The highest recognition one can receive. I’d say that’s exactly what makes it basically worthless. Talk about incestuous.

  5. blueskies Says:

    circular logic:

    we are good because we say we are good……

    see how good we are?

  6. RossK Says:

    Me, I figure it’s those little squiggles around the number that won the day.

    Mark of the beast minus a hunnred and a quarter I reckon.

    Plus or minus one.



  7. anon Says:

    Nothing more ugly than a bad computer rendering done in black and white to cover up the deficiencies in the rendering.


    And THAT’S the kind of stuff we reward in this industry. Deflection. Fakeouts.

  8. grumpus Says:

    Clumsy rendering aside doesn’t it make you yearn for a home with such cozy comforts…cafeteria chairs, a “1984” Big Brother telescreen, and a remarkable view of atomic bomb testing grounds? Mission accomplished, 540 Beatty. I burn for this.

  9. anon Says:

    Just think… back in the old days of the 70’s, a place that looked exactly like that used to be the coolest place anyone could possibly live… the top floor of an old garment factory for $100/month rent… all that space, skylights, no neighbors to speak of, abandoned factories the only neighborhood, before those great old places that no one wanted were carved up into “chic” “living units” one-hundredth the size at one hundred times the price.

    Where’s that nuclear suicide button? Oh yeah, right above the 1984 telescreen…

  10. VancityAllie Says:

    I think CondoHype should do annual awards too… maybe “Worst Building Construction”… “Most Deceiving Advertising Campaign”.. etc etc. 🙂

  11. anon Says:

    Is it just me, or are those actually links to order personalized Georgie Award Certificates and Trophies?

    Who needs to ‘win’ anything when you can buy ‘win’ for $40+GST!?!

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