It’s unlikely any reasonable person has ever confused the Sun’s Westcoast Homes as anything other than a shameless advertorial for developers. Still, one can’t help but be shocked when its editors admit they’ve never observed a fall in real estate prices. Here’s the bomb they dropped in the Saturday edition:
Prices for the residences at Enclave at Morgan Heights, a townhouse project under construction in south Surrey, have been significantly reduced — something not before observed on the pages of Westcoast Homes. In June, the two-bedroom Enclave townhomes were advertised as starting at $359,900, but in July the starting price was dropped by $35,000 to $324,900.
If there was ever any debate as to the quality of information in Westcoast Homes, this excerpt settles it. It makes you wonder if the W.H. editors read their own paper. In the same section, Sophia is advertising a “court-ordered” 10 per cent price cut, and on another page, a Richmond townhouse boasts of “fire sale” prices.
I wonder how much longer than Sun is going to keep Westcoast Homes alive in its current form. I imagine things will have to change once the market really starts to tank. There comes a point where descriptions of Kohler faucets and wood-like cabinets aren’t satisfying.