Just when you thought it was over, here I am again. You have nobody to blame but yourselves. You, with all your words of praise and appreciation! So much for foreclosing on this blog! Thanks to your kindness, I’m inspired to keep the party going. (The party being the snarky copy I write here, not the overall run-up in Vancouver real estate prices since 2001.)
So what does a real estate marketing critic do when mainstream opinion mirrors his own? I say it’s a good time to expand focus. No longer is my sole mandate to wax sarcastic about Vancouver’s condo marketing crap-o-rama. I hope to broaden my focus to examine ad strategy in the context of a declining market. How will the hucksters fan the flames now that real estate has lost its fire?
Will Vancouver condo marketing’s trademark coffee cups and yoga poses be replaced with floor plans and mail-in rebates? What does the future hold for Rennie and Co.?
Grab a java. Condohype is back.