“Don’t judge a book by its cover” is a popular proverb that I’ve never been able to get behind. It’s a reckless concept, never mind an insult to those who make good covers. A cover, like an ad, is an invitation to make an investment. How is it a good idea to invest in something without considering the available information about it?
I bring this up to discuss a mysterious Coal Harbour condo dubbed Three Harbour Green. I know nothing about it beyond its amateur ad, a blue-and-purple monstrosity depicting a mask and a passion for centre justification. Apparently the mask represents the “front-row seats to the good life” but all I see a prop from the set of Eyes Wide Shut.
The copy is by-the-numbers condo hype, prestigious address and all:
Coal Harbour’s last, true waterfront development. Vancouver’s most prestigious waterfront address. House-size floor plans, unobstructed 10-foot floor-to-ceiling harbour views, and award-winning Italian style by Snaidero, MOVE, L’O di Giotto and others.
Let us put you in front-row seats. Then, let us put you on a plane to Italy.
What’s with the last line? Is that some sort of a new amenity? Condo, now with flex room and deportation.
No prices are listed in the ad but it’s obvious these are a multi-million dollar homes. Why such a lame ad? If the developer can afford to throw in tickets to Rome, why is the ad made so cheap?
Oh wait. This is Vancouver condo marketing. Right.