We’re getting so close to the end of days it isn’t even funny. You know it’s desperate times when you see something like this in the Vancouver Sun. Special thanks to moongirl for pointing it out. This ad showed up in the Tuesday edition in full colour, spread across two full pages.
How ironic that what appears to be the most cheaply designed ad in the history of Vancouver condo marketing is backed by an ad buy worth tens of thousands of dollars. Couldn’t they have spared $500 for creative?
If I can say something nice, I’ll say that this ad does a good job summing up everything that’s wrong with the selling of real estate in Metro Vancouver. It shows how twisted things have become. Broken down to the basic elements, this is what we’re sold:
- Affordable condos = One-bedrooms starting at $149,900;
- Great location = Downtown Langley, close to a Starbucks, groceries and a casino;
- Fabulous luxury = Kohler faucets, garburator, soap dispenser in kitchen, electric fireplace, storage room in MOST suites, microwave.
I could keep going but it’s too depressing. To think that our economy is driven by this, that so many people have bought into this, that the “Best Place on Earth” is defined by this. It’s a tragedy. There’s no way this is going to end well. If you’re not scared now, you should be.
Friends, get ready for a walk into the basement. The market is going down.