Anyone who orders a hot chocolate at Tim Hortons knows about the muck at the bottom of the cup. For the unfamiliar, this is the gritty syrup stuff that tends to make up the last 5% of the drink. It’s disgusting and represents the worst of what Timmy’s has to offer.
The condo marketing equivalent of the Ho-Ho sludge is the receivership sale.
No surprise that this ad for some Garden City condo in Richmond leaves a bad taste in my mouth. The ad implies the project going into receivership is somehow a good thing. Am I alone in thinking a one-bedroom starting at $299,900 is not much of a “fire sale” deal? And what’s with the missing apostrophe on the website copy? Does going into receivership mean there’s no money to include the apostrophe in “Richmonds [sic] best value!”?
The only thing that could make this ad worse is if it featured a model holding a coffee mug. Not that condo marketers are still into that cliche. That’s so 2006. Oh wait. Failed that test too.
The cup o’ cocoa muck is looking pretty good right now.