We’re eleven months away from Valentine’s Day but this means nothing to Bob Rennie, Vancouver’s king of condo marketing and master guru behind 1212 Howe. Themed to a bouquet of roses, the condo carries the tagline “good things come in 12’s.”
Allow me a moment to get a glass of water. I need to cool off.
Now, beyond the promiscuous “dozen lovers” theme — visits to the clinic are sure to follow — there doesn’t seem to be much to this brand. Was Bob too busy with his BC Business interview to give this campaign the full love it deserves? OK, I’m pushing it, but you’ve gotta wonder about the amount of effort going into a brand like this. Heck, they even went cheap on the website music.
Recognize that grüvy tune?