Learning at Vista Place

Vista Place

Now here’s a funky concept in Vancouver condo marketing: The condo ad as economics lesson. Forget lifestyle marketing, what consumers need is a tutorial in supply and demand.

Take a read of this ad copy for the Vista Place condos in North Vancouver:

Now that Vista Place is nearly sold, buying here has become even more of a rare opportunity. Exceptional homes in a great North Shore neighbourhood with fabulous features. And while most things of value get more expensive as supply decreases, you can still get pre-construction pricing if you act now.

I don’t know how any sane person can read this and not think we’re at the peak of an over-inflated market.

The web copy at www.vistaplaceliving.ca doesn’t follow up on the ad’s attempt at ECON 101 but it does offer a writing error worthy of ENGL 103:

Vista Place on West 13th and Chesterfield….Here’s a vibrant neighbourhood waiting to welcome you. So many fabulous places to go. Markets to shop. Boutiques to browse. Restaurant’s [sic] to meet with friends. All the urban advantages on your doorstep. Unlimited outdoor adventures in the North Shore Mountains just a short drive away.

Scratch that, that mistake is worthy of English 9. At best.

Message to the condo marketers: You wanna know what rare is? Rare is condo marketing that actually uses proper English. (Honestly, I don’t get it. How does this keep happening?)

Name your next condo “Apostrophe” and maybe we’ll forgive you.

10 Responses to “Learning at Vista Place”

  1. jesse Says:

    Looks like the condo marketer’s are taking lessons from blog commenter’s. You see? They are paying attention!

  2. scullboy Says:

    Dude, you’re gonna be FAMOUS!

    Well, at least in Canada. 🙂

  3. The Publics Says:

    What people really need to understand is that a condo is not necessarily a sure thing/solid investment. More than anything it is a -consumer product-

    It isn’t a home in the traditional sense, it is a slot within a chunk of real estate that should -hypothetically- increase in value over time.

    like…a stock portfolio that you can live in.

  4. maikopunk Says:

    What’s really grade 9 are these peer pressure marketing tactics – “c’mon everyone else is buying it. It must be good. You want to be cool don’t you?”

  5. dingus Says:

    I think maybe they should just change the rules and start flat out REQUIRING apostrophes as a warning an S is coming up. ‘So we can ‘simplify grammar ‘standard’s and ‘stop having to a’s’se’s’s po’s’s’e’s’sive’s.

  6. Drachen Says:

    “It isn’t a home in the traditional sense, it is a slot within a chunk of real estate that should -hypothetically- increase in value over time.”

    Actually, until recently condos actually lost value over time (and with the exception of boom/bubble times they always have). It’s only an effect of the bubble that we’re seeing condo prices rising. Over time strata fees go up, the amenities become worn, problems start appearing, it’s like a car really, it just ages more slowly. So why would anyone want a 40 year old condo when they could buy a new one?

  7. jesse Says:

    “So why would anyone want a 40 year old condo when they could buy a new one?”

    Because you can buy a 40 year old condo for a significant discount compared to new. Check MLS and compare West End to Yaletown on sqft basis. I wish there was a Case-Schiller index for Vancouver condos.

  8. Haha Says:

    OMG THEY SPELLED SOMETHING WRONG THE MARKET MUST BE OVERPRICED

  9. Dave Says:

    Condos won’t decrease in value over time in an area where there’s hyper-inflated demand for housing and no available land, ie., Manhattan, Vancouver, Paris, London, or other major cities with urban residential downtown.

  10. Dave Says:

    I forgot to add: major cities with UPSCALE urban residential downtown.

    Prices may rise and fall, but in the long run, as long as downtown Vancouver remains a desirable place to live (which isn’t necessarily a given), condo prices will trend upward. The only reason they would fall would be if Vancouver’s downtown peninsula somehow became less desireable/attractive in the long term, which could concievably happen but is by no means a foregone conclusion.

    The same is true of any suburban housing tract.

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