Now here’s a funky concept in Vancouver condo marketing: The condo ad as economics lesson. Forget lifestyle marketing, what consumers need is a tutorial in supply and demand.
Take a read of this ad copy for the Vista Place condos in North Vancouver:
Now that Vista Place is nearly sold, buying here has become even more of a rare opportunity. Exceptional homes in a great North Shore neighbourhood with fabulous features. And while most things of value get more expensive as supply decreases, you can still get pre-construction pricing if you act now.
I don’t know how any sane person can read this and not think we’re at the peak of an over-inflated market.
The web copy at www.vistaplaceliving.ca doesn’t follow up on the ad’s attempt at ECON 101 but it does offer a writing error worthy of ENGL 103:
Vista Place on West 13th and Chesterfield….Here’s a vibrant neighbourhood waiting to welcome you. So many fabulous places to go. Markets to shop. Boutiques to browse. Restaurant’s [sic] to meet with friends. All the urban advantages on your doorstep. Unlimited outdoor adventures in the North Shore Mountains just a short drive away.
Scratch that, that mistake is worthy of English 9. At best.
Message to the condo marketers: You wanna know what rare is? Rare is condo marketing that actually uses proper English. (Honestly, I don’t get it. How does this keep happening?)
Name your next condo “Apostrophe” and maybe we’ll forgive you.