Affordability may have been lost long ago, but the disappearance of sanity in the Vancouver real estate market is a relatively new phenomenon. (Well, not that new if you remember 1981. I can’t because I was a zygote but that doesn’t mean the year didn’t happen.)
Giving us more tease than a good burlesque show, this ad for the Luxe condos in Burnaby titillates us with a hint of the future. “See the light soon” reads the tagline in one of the best double-entendres in Vancouver condo marketing in recent years.
Are they talking about a new development or the coming realization that the RE house of cards is about to come crashing down?
Both, and that’s what makes this brilliant.
Humorist James Thurber once wrote, “There are two kinds of light: the glow that illumines, and the glare that obscures.”
What kind of light is shining on Vancouver real estate, you ask?
In time, we will know.