Much of my motivation for starting this blog — which, by the way, is now in its seventh month despite the predictions of even bigger cynics than me — relates to the question of what Vancouver is all about. The condo marketers, shilling a product that cannot be sold on its own merit, took the approach of the selling the city to itself and to the world.
Of course, marketers have their own interests, and that means creating a reality that best serves their objectives. This has meant presenting Vancouver in many different shades, each of which is driven by a sales goal rather than a truth. So they shovel up fantasy concepts of chic neighbourhoods and lifestyle living, show us pictures of underused furniture and childless couples, and speak of luxury as if it’s affordable to all.
A postmodernist will tell you that we live in a world of copies for which there is no original. Laguna Parkside with its “live the luxury” pitch sure feels like everything else we see in Vancouver condo ads today. But does it speak to the real Vancouver? What is the “original” Vancouver? Does that even exist anymore? Did it ever?
I open the floor to you.