A common argument made by Vancouver real estate’s most ardent fans is that because Vancouver is a “world city” it follows that the market charge “world-class” prices. Never mind that those other world cities — London, New York, Paris, San Francisco, Tokyo — are the economic capitals of the planet. Vancouver’s top talent knows the “smart money” is earned elsewhere.
This whole thing about Vancouver being “world class” is an empty concept to satisfy our collective ego because we’re too stuck up to admit that we’re really not that high on the international radar. It’s kinda like the debate about the Canucks being an “elite” team. Really, does it matter if Naslund and the boys are perceived as elite or not? Who cares?! Just get past the second round.
Before I go too far off the rails, I should note that the world-city pitch has been gangbusters for the condo marketers. What better way to shill a dump than appeal to consumer “sensibilities” about what a great city Vancouver is.
Bob Rennie’s marketing for Jameson House is all about world class. Designed by Norman Foster — as if the average Vancouver Sun reader has any idea who that is — Jameson House is a condo tower assembly of 131 suites of “unequalled value by design and price.” That’s a direct quote from King Bob himself. Never mind that the suites in question range from $829,000 for an “organic suite” to $3.75 million for the penthouse.
World-class city? Oh sure. World class for hype.