Noticed a few fewer scooters in the real estate ads lately? Yeah, me too. One of the big shifts in Vancouver condo marketing is the emphasis on “recreational retirement properties” from outside the Lower Mainland.
I’m an urban guy and I like to keep an urban focus but the marketers have so heavily infested the Vancouver media with ads for “heartland” properties that I have no choice but to start making fun of them.
Sheerwater is a gated lakefront community in Kelowna. The developer is an outfit called The Mission Group. It’s unclear if their marketing is done in house, or if a hired gun has been brought on board to finish the score.
Not that that really matters. Only a true real estate marketer could have the courage to call a property both “priceless” and “starting at $750,000.” Yeah, thanks for the heads-up on that. Good thing to know priceless has a price.
And what’s with the Rob Lowe dude on the boat? It’s Westbank not West Wing, fellas. Forget appealing to the young urban professionals whose resumes include time serving under President Bartlet. Oh, what, I’m supposed to see a tie-in to the lakefront because Lowe’s character was named Seaborn? Give it up.