I can’t help but wonder if the humiliation Platinum Project Marketing Group has suffered because of this blog has influenced the way they do business. Their most recent condo marketing work — like this campaign for City Point as well as another Surrey project called Morgan Crossing — is much more restrained than what we’ve seen in the past.
Don’t get me wrong, the exuberance is still there but it’s far less interested in being totally outrageous. For example, this ad for City Point with its basic negative-art design and limited use of adjectives, is near revolutionary in its tameness. At least by Platinum standards anyway.
Remember, it was only a few months ago that saw Platinum pitching the d’Corize condo in crime-plagued Whalley as a “majestic landmark” in Central Surrey’s “most desirable neighbourhood.”
I’m happy to see Platinum layoff the superlatives for City Point even though it makes it harder for me to make fun of them. At the end of the day, it’s always good to see the condo marketers learning from their mistakes. (Granted, there is something funny about Central Surrey being positioned as the “hottest condo market” even though the real estate sales numbers probably back that up as truth.)
Wait, a second — condo marketers learning from their mistakes?! Could it really be true? Wowsers. What’s next, a market crash?
Fingers crossed, bears.