Why be a fashion model when you can be a condo model?
Models are all the rage in condo marketing these days. Pulse in Kits launched with Topless Babe in Shades, Grand Central Coquitlam made its mark with Woman in the Golden Gown, and now Prado gives us this gift for gazing eyes.
Looking beyond the socially constructed hottie brought to us courtesy of the Appia Group of Companies, let us consider what a Prado home is supposedly all about:
A home modeled on perfection, finished with exceptional quality, central to all that is important, and destined to impress. Prado. A reflection of you.
The marketing-speak in play here is truly awesome. Prado isn’t just a Richmond condo across the street for Lansdowne Centre, it’s modeled on perfection. In short, it’s an embodiment of excellence sure to invoke envy of the highest order. Obviously there’s no way the developer can live up this “commitment” in any plausible sense. It is so vague as to be meaningless, yet it exists for all to consider.
Why does advertising insist on being so useless? And not to leave consumers off the hook, why do so many consumers accept it without challenge? Personally, I’d love to have buyers take on the marketers to defend their claims. If you happen to find yourself in the sales centre, ask the nearest available agent for their take on Prado’s “destined-to-impress” attributes.
Bonus points for any response containing references to countertops and soaker tubs.