There’s this great scene in the film version of Glengarry Glen Ross where a ruthless corporate “motivator” played by Alec Baldwin verbally eviscerates a crew of haggard real estate salesmen. After unleashing a terror of profanity and insults at each Willy Loman in the room, the motivator reaches for his briefcase, grabs two golden spheres and suspends them at his crotch. He asks the men, “You know what it takes to sell real estate? It takes brass balls to sell real estate.”
Mamet’s maxim gives insight into what it takes to be a Vancouver condo marketer. Just think about the ego needed to launch a condo in Coquitlam named Grand Central. Consider the audacity of selling it as “high-style” living. Reflect on the outrageousness of pitching it using an airbrushed fashion model and then showing nothing else at all in the ad.
Does anybody even know what the hell is for sale here? All I can say is somebody better call an advertising manager at the Georgia Straight. I think an ad for an escort service made its way into the Sun’s Homes section by mistake.