Remember that scene in Al Gore’s PowerPoint movie where he shows all sorts of coastal areas getting flooded by the rising sea-levels of a warming planet Earth? The team at Platinum probably did. How else to describe the inspiration for the water-world environment portrayed in their ad for O2?
The inconvenient truth that is O2 is a condo anchored at Davie and Denman in Vancouver’s downtown west end. Despite the water-logged ad design, O2 is actually a few blocks away from the ocean. It’s close, sure, but it’s by no means on the waterfront. Well, maybe the architect plans to install a moat but I wouldn’t bet on it.
What I would bet on is “sea & be seen” as contender for the most foul condo tagline of the year. As if the narcissistic angle wasn’t enough, the marketer also throws in a bad pun. Is the thinking here that a double-negative makes a positive? (Such a question assumes condo marketing involves thinking. Sorry, my bad.)
Well, let us “sea” what the website has to offer. Here’s some “info” on the uniqueness of O2’s interior design:
The impeccable design of the open concept plans and the inspired brilliance of the decor capture the essence of both time and place….Discover an ambiance of airy transparency captured with fresh ideas and imaginative finishes. All is innovative, sophisticated, and stylish.
Save me before I drown in this pool of superlative fluff.
Condohype 
July 18, 2007 at 12:47 am
The condo marketing firms out there live in their own world. It has become, like most markets at one point, a spitting contest between competitors with a sidebar interest in what actually sells to customers.
July 18, 2007 at 7:43 am
damn… this thing is gonna be so out of place there…
July 20, 2007 at 1:27 am
From the photo it appears they’re going to build the damn thing on the fireworks barge.
July 20, 2007 at 10:27 pm
Well. Nice view of the fireworks, maybe. Sigh.
July 23, 2007 at 3:11 pm
the ad agency who wrote up that website must have the most heavily used thesaurus on the planet.