Yeah, it’s the one that isn’t sold yet. I am of course talking about South Granville Lofts, Rennie’s offering of “true loft living” at Sixth and Granville. Unlike much of what we see advertised these days, this baby’s not a pre-sale. That’s right, it’s built and ready for occupancy. It could be yours, provided you have a big enough suitcase to carry all the cash you’ll need to pay for it.
Can you imagine yourself in this mecca of “soaring” ceilings and “galleryesque” interior spaces, as the marketer describes? I can’t, but only because I don’t know what galleryesque means.
Rennie et al. have put together a jazzy little website for these envy-shacks complete with “funky” music. The music is totally superficial in its relationship to the neighbourhood. Face it, there’s no confusing “hipster Kitsilano” for Motown.
You know, I’ve never really understood why the condo marketers put such short music samples on their sites, and then run them in endless loops. I can’t see any buyer visiting for more than a minute not being supremely irritated by the blips and beeps of condo pop.