A few times a week I do scans of the local media, looking for ads worthy of analysis on this site. About a month ago, maybe more, I came across this oddity for Foxridge Homes in Pitt Meadows. Astonishingly, the developer offers no website for us to learn more — not that much learning is possible by way of a condo website.
Regular readers of condohype know how much fun I have with quotation marks. I’d say half my posts try to sneak a laugh through clever use of the inverted commas. In this ad, the designer — a term I am using very loosely — has taken the peculiar step of putting quotes around the “now selling” declaration. This automatically raises a flag about the claim. Perhaps a way of calling the whole notion of “pre-sale” into question?
The inclusion of the price in dollars and cents is a welcome touch. As a fan of full disclosure, I support this. Who knows, maybe other realtors are secretly adding 99 cents on top of the advertised prices? This demands an investigation. Somebody send a note to Chipman.
I’m at a loss for what is meant by the development being “By The River.” What’s with the capitalization? A stolen line from M. Night Shymalan’s script for The Village? “We’ll be safe, we have the magic rocks. They’ll protect us from Those We Do Not Speak Of.”
That’s a movie, by the way, about a master plan community. Coincidence? Maybe, maybe not. I’m sure the developer wouldn’t mind the box office take. (Never mind the regret felt by most moviegoers as they sulked out of theatre realizing the bad choice they made in seeing that train-wreck of a film.)
Don’t Think I’ll Be “Buying.”