This ad for The Private Residences at Hotel Georgia is the defining portrait of the failure of the Vancouver dream. Look closely. This is the new Vancouver.
The perfect marriage. An ideal pairing. A beautiful melange of historic elegance and ultra contemporary design. Announcing The Private Residences at Hotel Georgia. 155 luxurious condominiums in a sleek 48-storey tower united with a totally restored and extensively renovated dazzling world class hotel. In the heart of Vancouver. Delightfully cosmopolitan. Deliciously exquisite. Decidedly exclusive.
It’s stuff like this that makes you wonder if the Anti-Poverty Committee is on to something. Only it’s not just the poor that are getting forced out by this wave of real estate mania. It’s anyone who has to work for a living.
The most sickening message of all this condo hype is how home ownership is positioned solely as a lifestyle choice. To the condo marketers, it’s as if the only thing stopping people from owning a home is a matter of taste. It’s the Pepsi Challenge played out in a different product category. The ultimate message is those that don’t buy don’t buy because they don’t have good taste.
The perfect marriage? An ideal pairing? You need it to live in Vancouver. And by perfect and ideal I mean a marriage arranged to allow for maximum access to wealth. And even then, it might not be enough to afford a closet. But then again, those people probably don’t have good taste.
Have a great weekend everybody.