The curved facade of the new Paloma 2 bares a strange resemblance to a Wavy Lays potato chip. Maybe a metaphor for the crunch of condo living? (Yeah, I know that was weak. I’ll try harder next time.)
Richmond’s latest “landmark” condo arrives courtesy of Regent International Developments.
For once could somebody put up a tower that isn’t characterized as a landmark? There’s gotta be a market for that. Get Rennie on it and brand it Stealth or Mystique or Camouflage. I don’t know. Just do it. Would sell like hot cakes.
I have little info on Regent but like most developers, their marketing program is on auto-pilot to the point that it begs attention to its weaknesses.
“Inspired collection. Urban connection.” That’s tagline one.
“A step above. A step beyond.” That’s tagline two.
“Yawn.” That’s me exhausted and bored.
Here’s an idea for the condo marketers: Use combinations of words that actually have meaning. Take time to write your copy. Read and re-read your copy to make sure it’s efficient, effective and error-free.
“Ideally located across Richmond Centre with RAV less then [sic] a minute away.”
That’s from the ad. So I say again, read and re-read your copy so you know it’s error-free. I’d like to think that at $223,900 you could afford to hire a copy editor.