He may be the condo king but Bob Rennie is playing joker with this stupefyingly funny campaign for a new Burnaby condo. Honestly, I can’t believe King Bob vetted this. Really, a condo named Axis? That’s enticing in all ways but none. I guess with all the success he had with the Tripartite Townhomes he couldn’t help himself.
“Buy now before the shovel hits,” demands the tagline. What happens when the shovel hits, Bob? That’s right, you’re digging a hole.
As for boasting about pre-construction pricing, that’s quite a pitch to put up in the era of the CB Developments scandal. Nothing says value like handing over your money before the job’s begun, let alone done. I guess with a name like Axis, Rennie’s betting buyers will see it as a name they can trust. Just don’t ask the Russians.
My apologies for the history references. Let’s regroup and march on over to the developer’s website:
Axis is everything you’re looking for…. Love coming home to the gracious open living space, a welcome embrace of calm, clean lines and contemporary elegance. Delight in the beautifully-appointed kitchens and baths, where attention to craftsmanship elevates good taste. Everything about Axis is designed to enhance your satisfaction — not to mention, your investment.
Hurray for Axis. Sounds like the perfect concrete cave for all those Prussian Blue fans looking for a place to rock out and bask in their own magnificence.
Here’s hoping the strata council doesn’t invade Poland.