Above all

Paramount Properties - Chilliwack, BC

I don’t even know if this is a condo ad. In fact, I’m not sure if anything is for sale. What is for sure is this may be the worst designed real estate advertisement the Lower Mainland has ever seen. Like, above all, the worst.

The offering is Chilliwack’s Paramount Properties where the only thing more “distinguishing” than the address is the designer’s use of the gradient tool. Of course, that’s assuming this was done in Photoshop or Illustrator. Who’s taking bets this ad is “designed” out of Microsoft Word?

If you think it can’t get any worse, think again. A quick click to the Paramount Properties website treats visitors to a shot of a deer’s ass.

No, I’m not making this up. If I could be so creative, I’d have a job in condo marketing.

14 Responses to “Above all”

  1. blueskies Says:

    loved the clouds moving across the sky….. like a giant slow-moving piece of a**wipe…….

  2. matt Says:

    I can’t believe the real estate boom has pushed out as far as Chiliwack.

  3. Gwen >> My Relationship Resume Says:

    What exactly are you buying?? Looks like open country from the ad. I hope it’s not an awkward condo marring up the landscape.

  4. Real Estute Says:

    Surprised you didn’t interogate the “precontruction prices” offer. WTF?. Also, don’t all addresses distinguish? I mean, if I live at 38 Dover Street – that would distinguish my home from say, 42 Dover Street. I think all addresses should be distinguishing, even those in Chilliwack. It helps the mail carriers too.

  5. dingus Says:

    Truly distinguished copy, that can’t find the handle on

    – “distinguished” (characterized by excellence or accomplishment),
    – “distinctive” (having a unique quality) and
    – “distinguishing” (just plain different).

    As Real Estute points out, ALL addresses are distinguishing by their very nature. That’s the point of having them. What they wanted was distinctive or distinguished. A thesaurus is both the copywriter’s best friend and worst enemy.

  6. djmk Says:

    i have problem as well with “move up to chilliwack’s distinguishing address”.

    correct me if i’m wrong because it has been a few years since i’ve taken an english class, but shouldn’t that sentence read “move up to chilliwack’s distinguished addresses”

  7. babybull40 Says:

    That’s a distinguishing looking deers ass.. Along with a golfer and someone cutting the grass.. like as if? Get out while the gettin’s good..

  8. solipsist Says:

    Words fail me.
    Lots of laughs from the commentary though.

  9. scoop Says:

    “Come back foir new news soon!”

  10. The Pope Says:

    looks like they’re selling fertilizer.

  11. aetakeo Says:

    Whoa. Real breaking news quote: Come back foir new news soon!

  12. h Says:

    Worst print ad I have ever seen! Does anybody have a link to one that is worse……..

  13. Prairieboy Says:

    Out east they have the seal hunt. In Chilliwack, they have the dear hunt. The clubs that the Chilliwackians use are golf clubs! Better call Pam Anderson or Paul McCarty!

  14. vineland Says:

    CSB this is too much fun. 600metters or 30 min. from Whistler? Which is it? surely it doesn’t take 30 min. to drive 600 ‘metters’?

    Maybe vsena should hire the ad makers, they will at least spell the incorrect words properly.

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