Looking for sugar on East Hastings? What might have been an invitation to criminal activity is now a navigational inquiry for Vancouver condo buyers. I don’t know how such a bad joke in the marketing room could turn into a full-fledged brand campaign, but here it is.
Sugar at 2636 East Hastings Street has certainly done sweet business. Project developer Euro-Pacific (whose website at time of writing is a GoDaddy Starter Page) had their grand opening for their condos a little more than a week ago. Already more than 75 per cent of units have been sold. Apparently a “suite” deal, ho hum.
As as an enticement for buyers, an LCD TV is included as a standard feature. How nice of the developer to throw in a television after you throw in $300,000 (probably more). This is the kind of novelty you expect when buying a couch at The Brick. Classy move, sugar. Ten bucks says your TV is some crap brand like those Digimate models collecting dust at Futureshop. Must be the “slim” profit margins on condos these days. After all, it wouldn’t competitive to cover the cost of a brand name add-on. (I invite Euro-Pacific to correct me if they are actually offering up a decent TV. Corrections are welcome and encouraged.)
The kids over at Real Estate Talks have been trading barbs over this one for a few weeks now. I’ll highlight some of the better comments here. To avoid the risk of being boring, I’ll spare you my usual method of dissecting the copy and making jokes about it. I mean, I could make a funny about Sugar’s “quick access to Vancouver’s hottest spots” and then reference the huge adult video store that’s steps away but that’s not that funny. Or maybe it is. You tell me.
Some entertaining, slightly incoherent and deliberately out-of-context excerpts from the Sugar thread at RET:
- “The area is absolutely fine and in my opinion better than Marpole.” -vanreal
- “I don’t know if some of the people posted in this thread ever been to E. Hastings and Nanaimo area. Really, it’s not that bad. It ain’t Yaletown, but it’s not Cracktown by any means.” -Yoree
- “I park my car in the lot out back or on Hastings Street itself. Never a problem.” -wgb.llb
I just love that last one. It inspires a great tagline. “Sugar. Park on Hastings or around back. It’s never a problem.”
Are you having as much fun as me? This is the sweet life, kids.