Rockcliff - Squamish

As the Vancouver real estate market scorches the earth, we find the market redefining its standard as to what constitutes Greater Vancouver. What was once seen as a drive into the country can now be considered a neighbourhood within reach. This may partially explain the mass marketing behind Solterra’s Rockcliff at Eaglewind in Squamish.

Described as a series of “luxurious apartment homes,” Rockcliff bills itself as the ticket to the province’s best recreation — including climbing, hiking, riding, windsurfing and paddling.

You might also want to include treading to that list, as you try to stay above water with the mortgage payments.

Squamish’s “next epic landmark” is adventurously located past the McDonald’s off Highway 99. This isn’t just me being cheeky. This is actually noted at the base of the ad.

Introducing Rockcliff. Soar to new heights and get a McChicken to go.

22 Responses to “McSquamish”

  1. CSB Says:

    I wonder what the carbon footprint would be to live there and to commute to the city each day eh?

  2. GBiddy Says:

    So you dislike lifestyle condo marketing and enjoy nit-picking poor ad copy. Good for you, son.

    But since your subject matter is so vacuous, I give it three months tops before you tire of pointing out the obvious online and go back to doing it over drinks at your favourite Yaletown bistro with friends too bored to get up and leave.

    Might I ask why only condo marketing? How about lifestyle pet food marketing, lifestyle automobile marketing, lifestyle coffee marketing, and lifestyle cell phone marketing? They’re all part of the same sick program.

    Marketing is marketing; it’s all offensive, degrading, misleading BS most often dreamt up and written by —

    [Text deleted by the moderator. Sorry, GBiddy. Dissent is welcome here but intolerant comments are not.]

    I’m going to hazard a guess: you don’t own any real estate, do you.

  3. mk-kids Says:

    Wow, why such venom GBiddy? We’re just having a little fun here…

    I’m going to hazard a guess: you do own real estate. Perhaps that excessive mortgage you’re paying has killed your sense of fun? Maybe you sell real estate for a living? an agent? a specuvestor?

    You’re right that all marketing is disgusting but I don’t think too many people will be forced into bankruptcy or 40 years of slavery for buying expensive pet food, coffee or cell phones.

    Your comment about gay men & aging childless women are ugly and offensive, your “nothing against…” attempt to distance yourself from being a prejudice jerk doesn’t work. Get some counselling man.

  4. Real Estute Says:

    Hey GBiddy, get lost. I come here for a laugh or two at lunchtime. Who cares who owns real estate and who doesn’t.

  5. Asun Says:

    So what is/are the previous Epic Landmark(s) in Squamish?

  6. George Young Says:

    Condohype…I have just discovered your blog and absolutely love it. Your witty comments are really hillarious and usually keep me in stitches. A wonderful and refreshingly down to Earth commentary in such an insanely overinflated housing market here in Vancouver. Keep it up!

    With regards to the comments made by GBiddy…is he for real. Yeah, I guess we can start to rip apart “car marketing, coffee marketing cell phone marketing..etc…etc…” but you know something…those items will not transform someone into a financial slave for the rest of his/her life to the benefit of the real estate and banking industries. If Gbiddy was intelligent enough to see the difference he would not have made such stupid remarks.

  7. Jaymo Says:

    Responses like Gbiddy’s are proof that lifestyle marketing actually works. Unfortunately, GBiddy is waking up to the horrible reality that he spent his hard earned money on a 500 sq.ft box, the promise of a fantastic lifestyle therein was hollow one and that this will likely be the case for the next 40 years.

    I’d be angry and hateful too…..

  8. solipsist Says:

    Eaglewind. That’s what you get when you eat those Mcnuggets, eh? Kind of like the Axes of Eagle, eh?

    GBiddy is just living up to it’s name – as defined below by

    –noun, plural -dies. Chiefly New England, South Midland, and Southern U.S.
    1. a chicken.
    2. a newly hatched chick.


    [Origin: 1595–1605; cf. Brit. dial. biddy (

  9. FOLHA SECA Says:

    The reality of condo hype is that its really a crap job they are trying to
    sell something that doesn’t exist yet for alot of money. Absolute
    transperancy in their marketing in this situation is not going to happen
    if it did it would read something like.

    “We have a pile of dirt and a plan, can we have some of your money?”

  10. greg Says:


    let me hazard a guess, you own some real estate you are *worried about*.

    Yes, that’s much better than not owning real estate. Owning real estate and worrying about a downtourn so much, you visit bubble blogs to tell yourself its not happening.

    Let’s see – buying at the bottom is shrewd and astute. Buying at the top….

    not so much.

  11. h Says:


    It doesn’t make a difference in you own in downturn or not. It depends when you buy and sell. If you buy at 600,000 and sell at 700,000 you have made money (doesn’t make a difference if it went to 400,000 and then back to 700,000). You still made mone.

    Most people say they are waiting for a downturn but will never buy at that downturn because they think it will go lower or interest rates will go up. If you truly think a 20% + drop is going to happen you can keep waiting. It might happen in locations that do not benefit from true lifestyle, services or amenities. If you think Downtown, Yaletown, West End you are dreaming. Everybody says we are not San Fran, New York but that is what will hopefully happen one day. None of those places were built overnight.

    Not a fan of GBiddy but most doomsayers are ones that never pull the trigger. People who get ahead in life will buy stock and real estate in high times and low times. When prices go down they will just buy more and will most likely be ahead of you because they purchased at high times and have built relationships that have shown they have the ability to perform.

    Also, if nobody wants to be a financial slave just rent for the rest of your life. Nobody has ever asked anybody to purchase real estate? It is consumers that want to purchase. Purchasing Real Estate is a lifestyle and a form of control in this day and age. It is not a necessity as you do have the ability to rent and help pay for someone elses home.

    Keep up the great work conodhype. Your comments are funny, intriguing, true (sometimes) and keeps me coming back for more.

  12. Chris Says:

    Well, the commute times from Squamish are less than what lots of people are doing along the Fraser Valley. Doesn’t make it less stupid, of course, just sayin’. Of course, 45 minutes is a stretch. In ideal conditions, driving fast you can make it to a bridge in that time, but …

    Apart from that, this isn’t really all that ridiculous an ad. Its not like proximity to a MickieD’s was used as a selling point, its in the fine print to help with directions. Of course, that the Golden Arches are considered the most prominent landmark in a town built underneath a 2500 foot high granite cliff is a bit odd.

  13. aetakeo Says:

    It doesn’t make a difference in you own in downturn or not. It depends when you buy and sell. If you buy at 600,000 and sell at 700,000 you have made money (doesn’t make a difference if it went to 400,000 and then back to 700,000). You still made money

    In nominal, if not real, terms. If 30 years has elapsed, I imagine that you’ve probably lost in real terms due to inflation for most 30 year chunks of the last century.

  14. h Says:

    If 30 years has elapsed I am sure that you are doing fine because you have had the ability tp pay for your place. In turn, you also have now had 5 years extra of savings since most people will amort over 25 years. Also, you can now rent out your place and will be making a cash flow every month and should be able to purchase another place (savings of 5 years + leverage of line of credit) and put most of your rental cash flow into your new property.

  15. dingus Says:

    Oh, great. Like religious pamphleteers at a good kegger, the dreary, tedious, painfully earnest real estate bulls have landed to argue their case. Why are they such missionaries? Why are they preaching to folks who just want to mock marketers? What is it that chafes their pale puckered butts so much about people who don’t buy the Vancouver is different hype?

    Take h, for example.

    His stream of consciousness argument is:

    1. Buying is always good because even if you buy high real estate will go higher, so it’s always a winning bet.

    2. Prices won’t go down. Ok, maybe in places without lifestyle. We are too like San Fran and NY. Or will be. Hopefully.

    3. People who haven’t bought are just gloomy gusses and chickens and will never win at life. Buy high, buy low, it all works out. By buying they have shown they have built relationships that show they can perform! [The argument starts breaking down a little here — I’m guessing by 1:21 am that second Harvey’s Bristol Cream has taken its toll]

    4. If you don’t want to be a financial slave, don’t buy. But consumers buy, and buying is a lifestyle and control. But you don’t have to.

    So, there you have it. Buy, it will only go higher. Don’t be a gloomy gus! Get lifestyle and control! But you don’t have to (though you are a loser if you don’t).

    Can’t argue with that. I’m in.

    Now, can we get back to the vapidity and drop the high level financial planning advice, h? Pleeez?

  16. condohype Says:

    I must admit, it’s been fascinating to see the reaction from the real estate investment community. (Not that it’s actually a community in any legitimate sense, but you know what I mean.) What’s funny is that I’m a media and cultural studies guy and I’m so obviously writing from that perspective. If challenging the ridiculousness and hegemony of advertising is tantamount to investment advice, then Vancouver is in bigger trouble than I could have ever imagined.

    Pro-real estate as investment, anti-real estate as investment — whatever, it’s all welcome here. Not really what I write about, but it’s completely welcome.

    At the end of the day, I’m happy to see there’s discussion and people see this issue as relevant.

  17. h Says:

    Dingus – it’s not always about buying high real estate or low real estate. It comes down to fundamentals and hedging your bets. The fundamentals are somewhat there for Vancouver to be asking these prices… We have probably one of the most beautiful geographic locations in the world, we have been in the top of the charts for best places to live, and our downtown core is one of the best in the world. The one thing that lacking is the prescence of being a business hub on scale like NY, San Fran, London. If that is the last piece of the puzzle and we can find it do you think prices will go down…..?

    Many of us say we do not make enough to afford it. However, with the influx of immigrants they bring in a lot of wealth that pass on from generation to generation. Also, baby boomers are retiring and helping out there children. These stats that we read are income vs prices and don’t bring in other factors.

    Am I trying to give financial advice, not at all. I am saying that there is no point of talking crash, crash, crash because if you are true bull you will come out a head either way because you purchased on fundamentals and not market hype. Speculators who get caught up in the hype and by a 600,000 dollar condo in the middle of Surrey may be in a lot of hurt at one point.

    You can make fun of the lifestyle and control part but ask yourself a question. If the market dropped like you want it too and you can buy a decent home for 400,000 why would you buy it or even more would you buy it? If you would, why? I am pretty sure it would be for lifestyle (i.e 2-3 beds, kitchen, family, backyard) and the control of spending money on something you own compared to giving your money to someone else…..

  18. dingus Says:


    Why are you trying to convince me, man. I don’t get it. What’s with the proselytising?

    “I am saying that there is no point of talking crash, crash, crash because if you are true bull you will come out a head either way because you purchased on fundamentals and not market hype.” Good god, what on earth does that mean. The thought of dissecting the nonsense in your argument makes me want to weep with ennui.

    Am I talking crash crash crash? No. I’m enjoying the mockery of the shills who want to exploit the desperate and easily gulled.

    “If the market dropped like you want it too…:” I don’t give a rat’s petoot about the market. Seriously. The RE obsession in this town is nauseating. I’m tired of it. Bored beyond belief. It is pedantic and dull and boring and fraught with tedious middle class pretension. Mocking the marketers and the illusions they try to propagate, however briefly, is a nice anti-emetic diversion from all of that. Folks in this town, like you with your earnestness wanting to save my soul through prudent RE purchasing, and GBiddy with his angry invective at non-believers seem to have real estate ownership as some sort of belief system. Pity the lost souls who do not believe, and confound the heretics who deny its power!

    Is there a non-bull non-bear position? A sloth postion maybe?

  19. Geezer Says:

    This is a great site, lot’s of good humour. I just hope it doesn’t degenerate into yet another bull vs bear site full of mindless ranting from angry, bitter bears and absurdly optimistic, delusional bulls. The constant repetition of their tired old arguments gets really boring.

    Keep up the good work condohype and thanks for the laughs.

  20. Jessica Sinclair Says:

    I am SOOOO Over investing in condos… Too many in my portfolio as it is… 😦

  21. Business Line of Credit Online Says:

    Business Line of Credit Online…

    You’ re absolutely right. I recently discovered this preplanning step in the web design process. I remember being stuck on technical hinderances in building websites and the minute that I went from sketch to Photoshop and then to Dreamweaver is when …

  22. davers Says:

    Reading these comments 2 years later is absolutely hilarious. I wish I was looking into real estate at this time (there was no point as i was still in school and couldnt buy anything with $9000 a year). I wonder what i would have thought? Would I have seen that this was a huge bubble or would I have been swept up into believing that it would never de-value. I guess I will never know but it is nice to have the advantage of hind-sight when reading these comments.

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