Whenever I’m feeling down, I try to seek out a good ad from the comedians at Platinum. Nothing like a good joke to raise one’s spirits. And Platinum’s definitely “in the zone” this weekend. As seen in yesterday’s Sun, Platinum presents The Zone, a new condo going up on West Broadway near Oak Street in Vancouver.
Complete with a stock shot of a yuppie couple zipping around on scooter, The Zone encourages buyers to “Discover the Fairview lifestyle” — further proof of the growing neighbourhood lifestyle nationalism inflamed by the Vancouver condo craze. (Just you wait, in three years we’ll have Kerrisdale asking for recognition as a distinct society. “We are the creme de la creme!”)
My favourite part of this ad is the quote from developer Peter Redekop in he which calls The Zone, “Arguably the best concrete value on the westside today.”
Two points on this.
One, by saying “arguably,” Redekop effectively renders his quote meaningless. Anyone can argue anything. Coke is “arguably” a healthy beverage because it contains water, which is essential for human life.
Two, Redekop is the developer of The Zone. What kind of validation is this? I’d like to see the film industry pull this kind of silliness in movie ads. “The Number 23 is arguably one of the best thrillers in years,” says Joel Schumacher, director of The Number 23.
At the project’s website, other treasures await. I’ve learned that The Zone is probably the best thing to happen to social networking since Facebook. Here’s some copy:
The Zone is where you get to connect with like minded individuals; people committed to succeeding in all areas of life and creating as many enjoyable experiences as possible.
The Zone is where you get to rest, reflect and be the very best that you can be.
The Zone is the space you’ve always wanted. Your concrete condo. Your Westside retreat. The ultimate urbanity within reach.
The 500 square-foot “urbanity” begins at $276,900. View suites extra.