Catch of the day

Coho Chapter II at Osprey

There’s something fishy going on in Pitt Meadows and its name is Coho Chapter II. Not to be confused with the North Shore’s Sockeye 6 Townhomes or Gastown’s Oncorhynchus Lofts, Coho Chapter II offers “two and three bedroom Georgian brick rowhomes with flex space and parking for 2 cars.”

Say what you wanna say about naming a housing development after a fish (unless this is some slippery acronym that I just can’t decode), I’ve got to hand it to the folks at Mosaic — this is brilliant. Just look at the tag line:

“Hurry.”

That’s it. There’s no spin about lifestyle, legacy or the address you’ve always wanted. No comparison to world cities, no suggestion of luxury. It’s just a celebration of the current condo era summed up in one word. This is condo hype in pure form.

Can’t wait for Chapter III.

12 Responses to “Catch of the day”

  1. babybull40 Says:

    Something definitely fishy going on..lol

  2. blueskies Says:

    wait

  3. Aleks Says:

    I can’t wait for Chapter 11.

  4. solipsist Says:

    brilliant Aleks!

  5. SoldTooSoon Says:

    Worry!

  6. Rantenki Says:

    I thought at first that it said COHO chapter 11 (as in bankruptcy) and nearly shot tea out my nose!

  7. mk-kids Says:

    roflmao – chapter 11

  8. mk-kids Says:

    i think phase 1 started about $200,000 less 3 short years ago…

  9. condohype Says:

    I’m so lucky to have such witty readers. Love the Chapter 11 stuff. Keep it up.

  10. Paul Says:

    Wait, the ripping on everything is getting a little tired. It’s pretty easy to do that all the time, isn’t it?

    Here’s a challenge to you condohype: leave the “Vancouver – against everything and for nothing”-style boring ass social commentary behind and show us what good marketing looks like. Or issue a challenge or a white paper about what needs to change rather than first funny but fast tiring witticisms about what you stand against.

    Contribute culturally, creatively, intelligently. Hold these guys to a higher standard, yes……but don’t do it by being the Perez Hilton of Vancondos.

    So friggin’ boring!

  11. aetakeo Says:

    Here’s the challenge to you, Paul: Go somewhere you find interesting!

  12. Compass pressure « condohype Says:

    […] This ad for the Cloverdale-based Compass apartments showed up recently and it may be the most explicitly high-pressure condo ad since Mosaic brought us Coho II. […]

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