Here’s another hunk of gold from the team at Platinum Marketing. For the New Mark condo development in “downtown” Chilliwack, Platinum disowns its traditional lifestyle approach in favour of a more historical sensibility. Because this is Chilliwack, what is called for is not lifestyle but legacy. That’s right. Buy now and own the legacy.
I love the choice of the couple, standing before a clouded sky in a field of wheat, dressed in the purity of white. Without question, these birds are “living the countercultural message of chastity to its fullest expression.” (If you know where I stole this quote from, you are awesome and have great taste in reading. If you don’t, that’s OK. Just read Russell Shorto’s fantastic article.)
Though you might say the upward tilt of the woman’s arm refers to buyers’ hopes for rising property values, I think she’s just pointing out the spot where she hopes to consummate her marriage. Again, this is Chilliwack.
Jump on over to New Mark website for a tease of a Flash animation with music. Actually the music and graphics kinda reminded me of the opening of a Neil LaBute movie. For a split second I was excited. Misanthropy and relationship dysfunction as a marketing device? Then I got to the copy and my hopes were shattered:
Picture a thriving community bright with promise. Open spaces, new opportunities, and room to grow. Play. Learn. Work. Live. This is Chilliwack, one of Canada’s most progressive and fastest growing cities. In this desirable destination, you will discover New Mark – the address of new beginning today … a legacy for tomorrow.
Progressive? Chilliwack? The last two federal elections in Chilliwack-Fraser Canyon saw the Conservative candidate win with more than 50% of the vote. If that’s progressive, what do you call East Van?
The legacies begin at $125,900. But please, smart buyers only.
Condohype 
April 12, 2007 at 8:19 am
if you fall for this marketing hype than that’s what you are:
A New Mark
coming next is the new Ponzi Towers Complex
April 12, 2007 at 12:22 pm
Hey Condohype, love your disections of these condo developments. Do you think you could crank out 2 or 3 a day? You always leave me wanting more….
April 12, 2007 at 3:55 pm
And wheat framing their reproductive bits. It’s secretly dirty imagery, all Song of Songs-like.
*shudder*
April 12, 2007 at 5:37 pm
I think she’s pointing out the wonderful views of downtown Vancouver from o’er there.
April 13, 2007 at 7:21 pm
Maybe she’s just laughing at the looming recession and RE crash?
What me worry?
April 14, 2007 at 11:56 am
I have lived in Chilliwack all my life. I personally would not want to live anywhere west of this beautiful city. Fantastic scenery, world class fishing, hiking, 1hr. drive to Vancouver, 1/2 to the States, and what has been an excellent local economy. That being said, not all areas of Chilliwack are desirable, and this development happens to be in, not just a bad part of town, but possibly the worst. I feel sorry for anyone purchasing a home in this building, unless of coarse they enjoy prostitutes, drug addicts, drunks and thieves at their door 24 hours a day. Not to mention at these prices, it’s a recipe for disaster. Buyer Beware!
April 15, 2007 at 9:01 pm
I think the couple are just pointing to where they think the mythical city of Vancouver may be. They’ve heard of such a place, but it is in some distant land. Some have left to find it but they’ve never been seen in Chilliwack again.