Taking a look at the campaign for Donovan — yet another “cityhome” in Vancouver’s “happening” Yaletown — I couldn’t help but be reminded of a hilarious spoof ad that once showed up on Saturday Night Live. Entitled “Mercury Mistress” in reference to a new-model car, the ad takes sexuality in automobile advertising to its fullest conclusion. The ad shows it’s not enough to just use sex to sell the car. Instead, consumers are invited to have sex with the car. (The curious can watch the controversial clip here.)
Now it’s completely fair to say condo ownership could work to facilitate sexual activity. Typically a room — commonly, but not always, a bedroom — is used to complete intimate practices. I’m hip to that scene, yo. But Donovan asks something else. For buyers, it’s about getting intimate with Donovan:
Get intimate with Donovan….Yaletown convenience. Warm contemporary design & sexy urban style. Geothermal air-conditioning & heating to save money & the environment. Cressey constructed. Get to know Donovan.
Intimacy begins at $369,000. If you want to go all the way, get ready to pick up a tab of $2.1 million.
For a bonus laugh, take a look at how the Vancouver Sun puts the spin on Donovan’s bargain price:
With Cressey asking an average square-foot price of $699, a Donovan residence is expensive absolutely, but not relatively or comparatively. (February 10, 2007)
Now that’s pillow talk, baby.