As opposed to the Marpole disadvantage?


Nothing spells advantage better than a commute over a reversible lane bridge. At least that’s the pitch from Adera, the firm behind the NOMA urban townhome development in North Vancouver. With its central location at West 14th and Marine, NOMA offers residents the advantage of choosing between the Lions Gate or the Second Narrows to make it to work. Either way, you’ve got a big schlep ahead. Go NOMA!

Obviously, appealing to lifestyle concerns is the foundation of condo marketing. No surprises here. I guess where the fun comes in with this one is that it goes a step further than the usual “own the lifestyle” fluff. This ad implies there’s a lack of advantage in living in other regions in Greater Vancouver. To live the north shore advantage as opposed to what? The Marpole disadvantage? The Surrey contempt? The Burnaby compromise? Please Adera stop, you’re being mean!

In yet another demonstration of creativity bankruptcy in the condo biz, Adera has picked a four-letter name for the project by using the first letters of other short words to create their own acronym. You guessed it, this baby stands for north Marine. NOMA proudly joins the ranks of SOMA, OMA and all those other wonderful all-caps properties you can throw your money at. Why do something new when you can do the same thing?

No word on pricing but I suspect this beast will put you at an income disavantage for 25+ years plus interest, property tax and maintenance fees. Be sure to register so you don’t miss your chance.

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