So let me get this straight. Hiking equals trees. Après hiking equals granny smith apples in a dish. Red Point is a condo and townhouse development in Squamish. As great as the forest is, the fruit bowl in the kitchen is even better.
If this is the kind of logic game that excites you, then I’d encourage you to register to learn more about the “adventure homes” at Red Point.
Sotheby’s International Realty Canada is the “exclusive offerer” of Red Point. Sotheby’s, we are told by their copy, is a name “synonymous with quality.” I like to think of them as the antonym of modesty.
The autioneer’s pompousness clearly shows in the marketing of the development. The name Red Point is a metaphor for rock-climbing success. “From hiking to biking, from kite surfing to beach walking, Red Point isn’t just a place to call home. It’s your home base for an exceptional life.”
I’d like to hear someone spew that spin in conversation and not get themselves laughed out of the room. Imagine your buddy Joe telling Mary, “It’s not so much a townhouse as it is a home base. For all my adventure needs. It’s exceptional, really.”
In mentioning Joe and Mary, I owe a debt to the Red Point Living Blog where the characters were first introduced. In typical corporate-blog fashion, this blog is dead on arrival. Launched August 10, the thing boasts two posts — the first of which consists of “content” that begs readers to “visit the blog often.”
For those who kept checking the blog for the next ten days, nothing would be there to warrant the visits. However, on the eleventh day, Red Point’s director of sales comes out of hiding to pony up deep thoughts about how “it’s better to buy real estate and wait than to wait and buy real estate.”
Anyone looking for a name synonymous with hype?