If you’ve browsed any of the local real estate blogs, chances are you’ve come across “tick tock, tick tock” at the close of somebody’s post. For some, the phrase is a shorthand for the impending market implosion forever looming over the Vancouver housing market. For the tick-tockers, the boom can only end in bust.
Not everyone sees it that way. Enter Surrey’s Fifth Avenue Marketing. They’ve taken the tick-tock through the think-tank to give birth to a radical new brand in condo marketing: a Surrey condo named Fuse.
Yes. Fuse. As in “a cord of readily combustible material that is lighted at one end to carry a flame along its length to detonate an explosive at the other end.”
Could there be a more perfect metaphor for today’s real estate market? What else can I say?
Tick tock, tick tock.