Comments on: Dreaming of White Rock

By: PacMan

PacMan — Wed, 13 Jun 2007 20:46:31 +0000

When did White Rock drift away the Carribean???

The water is not turquois in White Rock… False Advertising. LOL

I couldn’t live anywhere close to the beach in white rock. It smells horrible. I would literrally be breathing seaweed all day.

By: Jenni

Jenni — Fri, 08 Jun 2007 17:57:43 +0000

Well Johnno, I think the marketing “marvel” is that, despite a virtually limitless budget for huge full-colour ads and related horn-tooting, these dimwits are incapable of paying someone to ensure that their jargon adheres to the most basic rules of grammar and spelling.

By: mk-kids

mk-kids — Fri, 08 Jun 2007 02:49:04 +0000

gawd, you can’t be serious johnno.

“I think this author should spend less time criticizing people…and instead marvelling at what these marketing companies do…”

pleez. really. get a grip.

feel free to do that on your own blog or perhaps in your next staff meeting… i’m sure others in your biz will share the “marvelling”…

By: Johnno

Johnno — Fri, 08 Jun 2007 00:23:39 +0000

This is less of a comment about this particular critique, and more of an observation of this website on the whole. Although I find the author’s blogs entertaining, I think he/she has lost sight of what marketing is and what the underlying point is in all of these ads: to sell. Marketers generally don’t choose the site that a project is planned on…and they don’t have anything to do with the building of it. Given these constraints, I think this author should spend less time criticizing people (it’s definitely a self-therapy of sorts for this author), and instead marvelling at what these marketing companies do with sometimes less than spectacular sites or buildings. Marketing 101: push your strengths, do your best to cover your weaknesses. Unfortunately, this is the reality, and not adhering to this reality would spell disaster for condo marketing as a whole in Vancouver. That said, don’t stop…it’s entertaining…just thought I’d point this out…

By: He beat me to it...

He beat me to it... — Thu, 07 Jun 2007 22:01:51 +0000

Yeah…what “Scoop” said. I guess Waterford Place “thanks” White Rock for allowing such sub-par advertising.

By: scoop

scoop — Thu, 07 Jun 2007 20:19:02 +0000

The copy is particularly bad. The misspelling of “complements” as “compliments” (or vice versa) is one of my pet peeves. Aargghh. I also love the selective use of all caps for emphasis. Not just unique… UNIQUE.

By: Jaymo

Jaymo — Thu, 07 Jun 2007 19:09:46 +0000

Look at the picture of the building. It’s a f*&kin’ box. That looks so far from luxurious that one can get. Luxurious isn’t even a rumour when the architecture is as drab as that. Sheesh.

By: babybull40

babybull40 — Thu, 07 Jun 2007 11:57:30 +0000

I will continue to dream the dream… I think my closet is bigger than 777 sq ft..

By: Real Estute

Real Estute — Wed, 06 Jun 2007 19:21:47 +0000

I notice this developer is featuring “multi layered European-style hardwood floors” Isn’t this a fancy term for Engineered flooring? It is amazing how every boring detail has to be reworded to give it a higher value appeal.